Strategic Partners


Developed and used by direct response media professionals, CoreDirect® serves more than 130 clients in North America. Nine out of ten DR media agencies and marketers that use syndicated analysis software depend on CoreDirect®.

CoreDirect® blends your media buy with ratings, airings and sales results to instantly analyze marketing performance and ROI. It delivers results for short form and long form TV, Radio and Print to measure lead generation, orders, upsell and per-inquiry. The system effortlessly connects with every major data source that DR agencies use, including ratings, broadcast verification, call center and web server results and competitive intelligence. Spot airings are electronically sourced and analysis reports are completely automatic.

PowerTrax feeds CoreDirect® integrating subdomain and tracking pixels activity.